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AULALA X MOON

SS21

"Elegant and poetic, with a dash of mystery. "

Art has no boundaries, no language, no standards. We wanted to highlight this message in a collection with Moon, a young artist with a history rich in cultural differences. Originally from Central Asia, she went to study in England, and finally settled on German soil. For her, culture is more than a personal wealth, it is an inspiration. She declines some of her culture's designs in the form of patterns that we have integrated into a new colourful collection.

Moon's creations are as visually intriguing as they are spiritually. She draws her inspiration from the notion of the 'evil eye'.

Highly important in Mediterranean and West Asian culture, the evil eye is described as an amulet protecting the wearer from malicious and envious eyes. Moon's creations are imbued with the power of belief and the richness of her culture. We hope to bring hope and positivity to people going through difficult times with these sparkling designs.

Our collaboration features the artist's colourful and sparkling designs that draw inspiration from the famous evil eye. A poetic mix of cultural traditions and modern fashion
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AULALA X MOON

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